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WEBSITE DEVELOPMENT

Web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps) electronic businesses, and social network services. A more comprehensive list of tasks to which web development commonly refers, may include web engineering, web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Among web professionals, "web development" usually refers to the main non-design aspects of building web sites: writing markup and coding. Most recently Web development has come to mean the creation of content management systems (CMS). These CMS can be made from scratch, proprietary or open source. In broad terms the CMS acts as middleware between the database and the user through the browser. A principle benefit of a CMS is that it allows non-technical people to make changes to their web site without having technical knowledge.

 

For larger organizations and businesses, web development teams can consist of hundreds of people (web developers) and follow standard methods like Agile methodologies while developing websites. Smaller organizations may only require a single permanent or contracting developer, or secondary assignment to related job positions such as a graphic designer or information systems technician. Web development may be a collaborative effort between departments rather than the domain of a designated department. There are three kinds of web developer specialization: front-end developer, back-end developer, and full-stack developer. Front-end developers deal with the layout and visuals of a website, while back-end developers deal with the functionality of a website. Back-end developers will program in the functions of a website that will collect data.

 

Search Engine Optimization

(SEO) for your Website. SEO Strategy which may include a combination of the following elements: Keyword research, c Competitor SEO analysis, Metadata page summary and image optimization, HT Access record modification, Robot and sitemap file creation, Website tweaks to enhance pagespeed, Quality link building campaigns, Website directory submission, Content marketing geared towards Google.

 

Pay Per Click (Add Words)

When a keyword or phrase is entered, search engines produce two types of results - paid search ads, also known as Pay Per Click ads or "sponsored listings", and natural or "organic" results. Pay Per Click (PPC) advertising works together with Search Engine Optimization (SEO) by giving you immediate visibility in the sponsored listings while you are building your natural search results over time.

 

Facebook Boosters

Boosting posts is an effective and inexpensive way to get more exposure for your content. It's a simple and easy process- posts are boosted directly from your Facebook Page – and you can boost a post for as much or as little as you want. It's a great way to get more people to see your posts, to promote special events, offers and news, and to reach new audiences through targeting. Follow the simple steps outlined below to boost a post today.

 

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